Brand Guidelines

This is a guide to the language and design elements that make up Blue Circle Leadership’s identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.

Logos

Logo

The Blue Circle Leadership logo is made from overlapping blue circles. It’s meant to be simple and unassuming. Clearly telling people who we are at a glance.

Symbol

Logotype

Our logotype is set in Brandon Grotesque Black.

Examples

Minimum Size

Clear Space

Colors

Our Colors

Blue
Pantone Process Blue
CMYK 100 / 13 / 1 / 2
RGB 0 / 133 / 243
HEX #0090F5

Dark Blue
Pantone Blue 072
CMYK 100 / 95 / 0 / 3
RGB 31 / 30 / 129
HEX #1F1E81

Gray
Pantone 430
CMYK 33 / 18 / 13 / 40
RGB 121 / 122 / 124
HEX #797A7C

Teal
Pantone 2227
CMYK 60 / 0 / 25 / 0
RGB 64 / 172 / 182
HEX #40ACB6

Green
Pantone 7488
CMYK 52 / 0 / 82 / 0
RGB 120 / 189 / 74
HEX #78BD4A

Pink
Pantone 233
CMYK 12 / 100 / 0 / 0
RGB 174 / 0 / 88
HEX #AE0058

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

Typography

Example

Our brand typefaces balance confidence with approachability.

Headline

Brandon Grotesque Black

Subheading

Open Sans Italic

Body Copy

Open Sans Regular

Texture

Texture

When interest needs to be added to solid fields of color our symbol is blown up and cropped so it creates a texture that references our logo.

Photography

Photography Style

Photography should show contemporary business men and women interacting with confidence.

Collateral

Social Media Assets

Use these images on all Blue Circle Leadership social media platforms.

Emily Halper
Chief of Staff
emily@bluecircleleadership.com