Brand Guidelines

This is a guide to the language and design elements that make up the Micro-Resilience identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.

Logos

Logo

Examples

Minimum Size

Clear Space

Colors

Our Colors

Pink
Pantone 184C
CMYK 0 / 73 / 32 / 0
RGB 241 / 70 / 105
HEX #F14669

Orange
Pantone 1565C
CMYK 0 / 39 / 51 / 0
RGB 244 / 146 / 65
HEX #F49241

Yellow
Pantone 136C
CMYK 0 / 28 / 87 / 0
RGB 251 / 186 / 1
HEX #FBBA01

Green
Pantone 7487C
CMYK 42 / 0 / 62 / 0
RGB 144 / 202 / 84
HEX #90CA54

Cyan
Pantone 319C
CMYK 59 / 0 / 31 / 0
RGB 10 / 192 / 192
HEX #0AC0C0

Gray
Pantone 424C
CMYK 30 / 20 / 19 / 58
RGB 56 / 56 / 56
HEX #383938

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

Typography

Example

Our brand typefaces balance confidence with approachability.

Headline

Brandon Grotesque Black

Subheading

Open Sans Italic

Body Copy

Open Sans Regular

Texture

Texture

When interest needs to be added to solid fields of color our logo is blown up and cropped to create a spirograph texture.

Photography

Photography Style

Photography should show contemporary business men and women focused on the task at hand.

Collateral

Social Media Assets

Use these images on all Micro-Resilience social media platforms.

Emily Halper
Chief of Staff
emily@bluecircleleadership.com