Brand Guidelines

This is a guide to the language and design elements that make up the Transformational Leadership identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.

Logos

Logo

Symbol

Logotype

Our logotype is set in Brandon Grotesque Black.

Examples

Minimum Size

Clear Space

Colors

Our Colors

Dark Blue
Pantone Blue 072
CMYK 100 / 95 / 0 / 3
RGB 33 / 36 / 36
HEX #212488

Pink
Pantone 214C
CMYK 0 / 100 / 24 / 4
RGB 159 / 33 / 87
HEX #9F2157

Orange
Pantone 150C
CMYK 0 / 41 / 78 / 0
RGB 234 / 163 / 63
HEX #EAA33F

Blue
Pantone 2925C
CMYK 85 / 21 / 0 / 0
RGB 62 / 146 / 240
HEX #3E92F0

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

Typography

Example

Our brand typefaces balance confidence with approachability.

Headline

Brandon Grotesque Black

Subheading

Open Sans Italic

Body Copy

Open Sans Regular

Photography

Photography Style

Photography should show Women of Color confidently performing in leadership roles.

Collateral

Social Media Assets

Use these images on all Transformational Leadership social media platforms.

Emily Halper
Chief of Staff
emily@bluecircleleadership.com