Brand Guidelines

This is a guide to the language and design elements that make up Women In Tech’s identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.





Minimum Size

Clear Space


Our Colors

Dark Blue
Pantone Blue 072C
CMYK 100 / 95 / 0 / 3
RGB 35 / 31 / 141
HEX #231F8D

Light Blue
Pantone 2925C
CMYK 85 / 21 / 0 / 0
RGB 0 / 133 / 243
HEX #0085F3

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.



Our brand typefaces balance confidence with approachability.


Brandon Grotesque Black


Open Sans Italic

Body Copy

Open Sans Regular

Emily Halper
Chief of Staff